Shopping for diamonds can be a pretty rough experience, especially if you’re new to the whole game. There are a lot of people that will try ripping you off. So shopping around and knowing what you’re buying is a must.
But in 2018 it’s hard to justify trekking to a bunch of different stores to find the best value on a piece of diamond jewelry. We’ve become accustomed to shopping online.
So many people wonder can you buy diamonds online?
The answer is a resounding YES!
Buying diamonds online is extremely convenient and actually a better experience today than it has been in years past.
- better selection of diamonds
- higher quality settings
- the best diamond pricing
- risk-free purchasing
Buying Diamonds in 2018
Prior to the last few years, you might find a lot of less-than-trustworthy websites that would sell people diamonds and diamond jewelry. You didn’t know who you were buying from or if you could trust them at all.
But now there are a bunch of reputable diamond retailers on the internet with big brands behind them.
In fact, many people say that buying diamonds online is a better option than any physical retail store. That’s because online retailers don’t need to spend a ton of money on showrooms, staff and other overhead expenses.
They run lean and mean.
And that means they can pass savings onto their customers. Of course, diamonds are already an inflated product so don’t expect bargain basement prices. But you’ll no doubt find the best value by shopping for diamonds on the internet.
What About Diamond Quality?
I can already hear you asking, how can I tell if the diamond is good quality if I can’t see it in person?
That’s a GREAT question.
And the reality is, you can’t be 100% certain. But we’ve come a long way. You’re no longer having to look at generic stock photos of a diamond ring you’re planning on buying online. With advances in imagery and technology, the best diamonds stores offer fully interactive, 3-dimensional high quality images of all the diamonds they sell.
That way, you’re able to inspect the ACTUAL gem stone you’re planning on buying in detail. It’s almost as good as picking the rock up and looking at it in real life.
What About Customer Service?
Beyond all that, a lot of these jewelry companies will have excellent customer service and great return policies. In many cases, you’ll get a full 60 days to examine your diamond jewelry and see if it’s the right fit for you.
If not, within 2 months you can return the purchase and keep shopping. Sure, returning items can be a hassle. But given the value you’re getting by shopping online, it can be very worth it.
Which Online Diamond Store to Choose
The only thing to be wary of, is which online diamond shop you choose to do business with. Even though there are some extremely reputable brands on the internet now, there are still some fake companies that will try scamming you out of your hard-earned money.
But if you’re reading this article, then there’s no doubt that you know how to research on the internet. And there are a lot of great buying guides online that will help steer you in the right direction when it comes time to buy diamonds online.
Big Brands vs. Specialty Diamond Retailers
And whatever you do, don’t think you have to stick to the biggest brands to make a successful purchase. Places like Costco and Tiffany’s definitely sell online, but in our opinion they are not the best choices when it comes to shopping for jewelry.
Tiffany’s is overpriced and Costco is just not a diamond store – it’s a supermarket. Would you want to buy your diamond jewelry from Walmart?
The only thing you really have to be wary of is the retailer you’re going with. Although you shouldn’t go with something like the world’s biggest brands (i.e. Costco), there are a lot of big brands that you can and should go with.
Who We’d Buy Diamonds From Online
We prefer companies like James Allen and Blue Nile, but there are also others to choose from. Some websites dedicated to diamonds and jewelry also offer comparisons of the top diamonds stores online, so be sure to check them out if you get a chance.
All in all, know that it IS possible and more than likely better for you to do your shopping online. The choice, the value and more is just too much to pass by or let go.
So, the next time you’re planning on buying a diamond, it may make sense to look online. If you’re unsure or worried about being scammed then definitely be careful, but know that there are great choices available to you that minimize the risk you’re taking by buying a diamond online.